News
“Special City. Special History of Taste” – New Year’s campaign from Palazzo Bandinelli trademark
26.12.2011
On the New Year’s Eve, Palazzo Bandinelli trademark made a name with its first advertising campaign Special City. Special History of Taste.
Our main aim was to introduce the City of origin of extraordinary confection from Brand to consumers, – said Andrii Rapyna, the Head of Marketing Management of Concern Khlibprom PJSC – The history of origin of these special confection is closely connected with the history of a not less special and unique Lviv. Moreover, within this campaign we tried to create the sense of Fairytale which is always an integral part of the holidays of Christmas and New Year.
And for Special city... we have chosen the communication channels which are mainly concentrated in the central part of Lviv to secure the greatest efficient contact with our consumers. As part of the campaign, participation in Pre-New Year city activities which will be hold till the middle of January. The important part of the campaign is a new product – Italian Christmas cake Panforte which is known for its piquant spiciness. This viscous fruit-nut dessert was invented in the 13th century in Italian city Siena. In Italy Panforte is made twice a year – for Christmas and Easter, but the culture of its consumption is wider. Italians keep it in pantries and savour it during a year, slicing it like Parmesan.
This is our present for holidays for Lvivites, as well as for the guests of the city, – adds Andrii. – Except for the unique taste of the product, it is a universal present and you will take it with you even if your bag is already overfullJ. Panforte of the old Lviv – is the best sweet reminescence about a visit to the Special City!
Concern Khlibprom belongs to the rating of The Best Project Team
08.12.2011
For the first time in Ukraine, Investhazeta together with the company Technologies of Management Spider Ukraine have estimated the maturity level of projects’ management in corporative sector.
The result of the estimation was the rating The Best Project Team in which Concern Khlibprom has taken the 13th place and scored 232 points.
The rating involves 26 companies, the maturity of their projects’ offices is similar and its estimation is possible. The authors of the rating claim, that belonging to this list of companies already affirms that the company follows high standards of project management.
It is pleasant, that only within a year after introduction of project management, our Company has got to the rating of the best companies, – comments a Project Coordinator, Chief of Administration of Technical and Energetic Management of Concern Khlibprom PJSC Vasyl Tsiunyk. – Such result is due to realization of the role of efficiency and effectiveness of management activity as a key task and competitive advantage.
Under the circumstances of limited resources, this year our company has successfully realized 19 projects. Moreover, 8 more projects are at the final stage. One of the aims for the next year is introduction of a breakthrough level of system formation and management of project portfolio.
As part of the project, the maturity of management of individual projects, management of project portfolio, and strategy management were estimated. The research was conducted with the assistance of Kyiv Department of Project Management Institute.
Palazzo Bandinelli trademark extends boundaries
06.12.2011
Only within a year the geography of sale of Palazzo Bandinelli products extended on all regions of Ukraine and makes more than 1 thousand of A-class trade selling spots.
Head of Management of Sales for Strategic Customers of Concern Khlibprom PJSC Volodymyr Vereshchanskyi has reported that the company was introduced to all the most powerful trading networks of Ukraine and secured the original presentation of the pastries on several hundreds brand counters.
As part of the project of iodine deficiency prevention, Lviv has visited the Head of the Office of UNICEF in Ukraine
30.11.2011
On November 28, Head of the Office of UNICEF in Ukraine Yukie Mokuo arrived in Lviv. Delegation at the head of which was Yukie Mokuo has already visited the partner of the project – company Concern Khlibprom, met with the Head of Lviv Regional State Administration Mykhailo Kostiuk and checked the availability of bread with iodine-treated salt in retail chain, in particular in the shop Opera Market which is situated at Svobody Avenue.
As part of the project, since November 24, Concern Khlibprom PJSC started to make already existent in the range Karpatskyi Osoblyvyi (Carpathian Special) rye bread laced with cooking iodine-treated salt instead of ordinary one. Special mark on the label informs customers about a healthy ingredient in the product. Is also planned to provide information on the project at the product realization spots. Every day 3 tonnes of Karpatskyi Osoblyvyi (Carpathian Special) iodine-treated bread are made and distributed to more than 170 shops of the city and region. You can buy it packed and unpacked.
The initiators of the project are Centre for European Youth Union For Common Future AO and UNICEF (Children’s Fund UN). Department of National Olympic committee of Ukraine in Lviv region is a partner of the project.
Yukie Mokuo said thanks to the direction of the Concern Khlibprom for its high conscience and participation in the project for creation of the conditions for preservation and increase of intellectual potential of Ukraine.
Department of Confectionery Products ME expands its capacities
23.11.2011
New equipment was introduced to the Department of Confectionery Products ME of Concern Khlibprom PJSC – 2 ovens of German producer Miwe of total power up to 6 tonnes daily. Expansion of the capacities is intended to satisfy the increasing demand on the production of Palazzo Bandinelli trademark.
For example, in October production of cookies Palazzo Bardinelli increased two times as much, it is planned that in November its production will increase two times more. Director of DCP ME Mykola Kotebniak told us, that new equipment has such advantages as full processes automation, energy-saving and multifunctionality. Investments in the project made UAH 240 thousand.
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