Development strategy

The OJSC Company is one of the largest bread producers in the western and central regions of Ukraine.

Together with additional directions, such as grain products selling and storage and processing of grain, the Company represents itself vertical integrated structure.

The main commodity policy of Concern is wide differentiation of product assortment with purpose of demand satisfaction of different groups of consumers. The assortment counts over 700 types of bakery, fancy bread and confectionary products. Significant attention in the structure of issue is paid to:

• bread and rolls «premium of product»
• to the products with additives useful for health (iodine, vitamins, minerals), and also with additives of nuts, raisins, dried fruits etc
• cut bread in package; small-potion products.

Concern Khlibprom plans actively to realize the project TM «Namynayko» on baking of frozen semi-finished products, including those made of puff dough. The peculiarity of these products and puffs is that they are fresh products, baked directly in the outlet of sale that can conserve their consumption properties for long time.

Concern Khlibprom is actively familiarizing the new segment - sale of frosted dough to the networks of supermarkets and through own retail network. Entry into segment of frosted dough is attractive because one of the most fast increasing. The other advantage of this product is longer term of conservation that makes its applicable for transportation for longer distances.

With the purpose of increasing the effectiveness of the commodity policy, OJSC «Concern Khlibprom» created highly technological innovative laboratory, which conducts the development and implementation of new technologically complex types of production.

OJSC «Concern Khlibprom» performs sale of production through own retail network, by direct distribution, which foresees the delivery of production to trade outlets of clients, sale to small entrepreneurs under own removal of production conditions and through network of supermarkets.